TIPS FOR A SUCCESSFUL BOOK SIGNING

We’ve already covered how YOU must contact stores to book your signing events, so today I want to talk about some things you can do to make them successful. Write an announcement for the store to use over their intercom. They won’t do this on their own, but if you ask...

BOOK RECOMMENDATION

Lately, it seems I’m reading just as many books on the craft of writing as I am novels. I wanted to recommend a book I just finished. It’s From Where You Dream: The Process of Writing Fiction. It’s written by Robert Olen Butler, Pulitzer Prize winning author in...

WHAT THE HECK IS SEO?

What the heck is SEO and what does it mean to me? SEO stands for Search Engine Optimization and this is Wikipedia’s definition: SEO is the process of improving the visibility of a website or web page in search engines’ natural or un-paid search results. For instance,...

FACEBOOK AND TWITTER: ARE THEY WORTH IT?

I’m talking from a promotion point of view. According to some marketing information I’ve read, they rate way down on the scale of promotional value. Now, that’s not to say don’t do them. That’s not what I’m saying at all. I’m just saying, be realistic about your...

TO MARKET, TO MARKET

BEFORE submitting your manuscript, you should have a marketing plan in place. I know, that sounds crazy, but it’s true. You need to look beyond your first publication. I’ll bet you already have tons of ideas for the next book. Heck fire, you might already have it...

BUCKET LIST??

As we get older, many of us make a bucket list. Actually, I’ve made lists all my life. Grocery lists, cleaning lists, social event lists, school lists…and the lists go on and on! Lists are important. Just today I saw an article on the cover of a magazine...

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