Book Promotion Pay-Off
by Ann | Jun 12, 2015 | Writing |
For the past couple of weeks, I’ve blogged about my experience with online advertising/book promotion and the results. Today, I discuss another site I used and the benefits from it.
On April 17, I did a one day .99 cent promotion for, Laid Out and Candle Lit, book one in my Tizzy/Ridge series.
ENT works the same way as the mega promo giant BookBub. They have an email list where subscribers select what type of books they are interested in. So, since my book is a romantic suspense, ENT targeted those subscribers who want to know when a book in that genre goes on sale or is offered for FREE.
The ENT ad cost me $35. If I had done a BookBub ad, the cost would have been over $400.00.
Keep in mind, ENT has thousands of subscribers, where BookBub has 100’s of thousands. But it’s almost impossible to be accepted by BookBub for anything but a FREE offer.
RESULTS:
For the book I advertised, on April 17th, I sold 80 books and loaned 0.
That’s a total income of about $56.
Remember I mentioned how an ad for a book in a series will help sell other books in the same series? During the next few days following the promo, Laid Out and Candle Lit sold 25 more books at regular price, and loaned 6
Book two, You’re Busting My Nuptials, sold 17, and loaned 21
Book Three, Tied With a Bow and No Place to Go, sold 11 and loaned 19.
Total income from the days following the promo at regular price of $2.99 each:
53 books sold. 46 loaned. Estimated income: $155.20
This promo was by far the best one I did. Less money. Less time. More sales. From now on, I won’t waste my time and funds posting to multiple sites when I can get a bigger return from just one. There are others like ENT. BookGorilla/KindleNation, Book Blast, and I’m sure some I don’t know about.
A smaller site worth checking is The Fussy Librarian. I have a non-fiction book promo scheduled with them this month. I’ll let you know how it turns out.
